The main purpose of all digital marketing campaigns is to promote the unique qualities of your brand, whether product-based or service-based. Now it is important to understand that the consumer is the key to a successful digital marketing career. The process of planning to promulgate your product to deriving traffic to convert is done keeping in mind your target audience. Therefore, it is very important to have an understanding of what your consumer wants. To discern the various behavioral pattern of your consumer you need to have a keen perception of the different metrics.